Digital marketing
Bohdan Prylepa: the marketer behind TargetForce
Bohdan Prylepa set up TargetForce in 2020, a boutique digital agency that takes technology products into the American and Western European markets. The ad budget he has looked after personally tops $5 million, with an average ROI of 280%.
Bohdan Prylepa by the numbers
The figures behind his work, at a glance.
- $5M+
of advertising budget under Bohdan's personal oversight
- 280%
average return on that spend
- Top 20
TargetForce among Ukraine's independent performance agencies, three years after launch
- 2020
TargetForce set up
WOW Done AwardsBest Performance Campaign winner
How Prylepa built his career
Five stages, from a university course in Kyiv to an agency in the national top 20.
- 2015
Graduate in marketing
Bohdan read marketing at Kyiv National University of Technologies and Design. At university he was part of the student media scene and helped organise events.
- Early career
Copywriting and SMM
His first post was at an advertising agency, as a copywriter and SMM specialist.
- 2017
Lead Marketing Officer
He moved in-house as Lead Marketing Officer at a large online retailer of fashion and electronics.
- 2020
Setting up TargetForce
Bohdan founded TargetForce, a boutique agency scaling tech products into the US and Western Europe.
- Three years later
National top 20
TargetForce joined Ukraine's top 20 independent performance agencies.
Prylepa's agency: what TargetForce offers
The agency's brief is growth abroad for technology products.
Growth in the US and Western Europe
TargetForce specialises in scaling tech products in American and Western European markets.
Social advertising
Bohdan has a name for social media campaigns that perform. He knows the channel well, having started out in SMM.
Automated sales funnels
He is also known for automated sales funnels that take a prospect from first contact through to a sale.
Writing on the industry
Bohdan keeps an expert blog on trends in digital marketing.
What shapes Bohdan's approach
Analytics courses in Prague and Berlin
Alongside his degree, Bohdan completed practical courses in end-to-end analytics and performance marketing in Prague and Berlin.
Agency groundwork
Writing copy and running social accounts at an ad agency gave him first-hand knowledge of how campaigns are put together.
Time on the client side
Leading marketing at a large e-commerce platform showed him the brand's side of the table, in fashion and electronics retail.
Bohdan Prylepa's next steps
Two ventures are in the pipeline.
From agency to consultancy
Bohdan intends to develop TargetForce into a consulting ecosystem.
AI-made ad creatives
He is also planning a platform that uses neural networks to produce ad creatives for small businesses.