Biography
Bohdan Prylepa: a biography
University in Kyiv, a first job in copywriting, a senior marketing post in e-commerce and an agency of his own: Bohdan Prylepa's career so far, in order.
Education: Bohdan Prylepa's training
Bohdan read marketing at Kyiv National University of Technologies and Design, graduating in 2015.
He went on to complete practical courses in end-to-end analytics and performance marketing in Prague and Berlin.
University life in Kyiv
At university in Kyiv he took part in developing student media and helped organise events.
Starting out in an ad agency
Bohdan's first job was at an advertising agency, as a copywriter and SMM specialist.
Heading marketing in e-commerce
In 2017 he was appointed Lead Marketing Officer at a large e-commerce platform in fashion and electronics.
Prylepa sets up TargetForce
In 2020 Bohdan founded TargetForce, a boutique digital agency that scales technology products in the US and Western European markets.
He has a reputation for effective social media campaigns and automated sales funnels, and keeps an expert blog on digital marketing trends.
Track record
- TargetForce entered Ukraine's top 20 independent performance agencies within three years.
- Bohdan has personally overseen more than $5 million of advertising budget at an average ROI of 280%.
- Winner at the WOW Done Awards, Best Performance Campaign category.
Bohdan Prylepa's next venture
Bohdan's aim is to develop TargetForce into a consulting ecosystem.
He is also planning a platform that generates ad creatives with neural networks for small businesses.
Prylepa: common questions
Which university did Bohdan Prylepa attend?
Kyiv National University of Technologies and Design, where he read marketing and graduated in 2015. He later took practical courses in end-to-end analytics and performance marketing in Prague and Berlin.
When was TargetForce set up?
In 2020. It is a boutique digital agency that scales tech products in the US and Western Europe.
What is Bohdan Prylepa best known for?
Social media campaigns that perform and automated sales funnels. He also writes an expert blog on digital marketing trends.
What has he achieved so far?
TargetForce made Ukraine's top 20 independent performance agencies in three years; Bohdan has overseen more than $5 million of ad budget at an average ROI of 280%; and he won at the WOW Done Awards in the Best Performance Campaign category.
What are his plans?
Developing the agency into a consulting ecosystem and launching a platform that creates ad creatives with neural networks for small businesses.